The McDonald Fast Food Restaurant
In
1954, Ray Kroc, then a salesman of milkshake mixers,
visited two of his best customers - Maurice and
Richard McDonald - in San Bernadino, California. The
McDonald brothers had just purchased eight
Multimixers, one of Kroc's largest orders, and he
wanted to see their operations in action. What Kroc
saw astounded him. Although many burger
places of that era were dirty and had poor
reputations, the McDonald brothers' operation was
clean and modern and even had a burger production
line.
The following day, Kroc approached the brothers and came in an agreement with them whereby he would sell franchises for $950 each and 1.4 percent of the sales while the brothers received 0.5 percent. Shortly there after, Kroc became so obsessed with the business that he was often quoted as saying, "I believe in God, family, and McDonald's." He soon bought out the McDonald brothers.
As the chain expanded, Kroc was careful to ensure that the eating experience was identical at each restaurant. McDonald's controlled franchisees' menu items and decor, automated many of the operations, instituted training programs at Hamburger University, and developed precise operating standards. Kroc passed on his obsession with quality and cleanliness to franchisees. An often quoted motto was "if you have time to lean, you have time to clean."
Today, McDonald's has thousands of fast-food restaurants around the world. It is by far the leader in the hamburger-based segment of the business. And yes, it costs a lot more to become a franchisee - both in the initial costs and the ongoing royalties.
purchase: membeli
astounded: terkejut
following day: hari berikutnya
quoted: dikutip
careful: hati-hati
lean: bersandar (untuk beristirahat sejenak)
initial: awal
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Translation in Indonesian language: Restoran Makanan Cepat Saji The McDonald
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